O Boticário Launches the Perfumery Club, Celebrating Its Recognition as Brazil’s Benchmark for Fragrance Quality
July 2026 – O Boticário has been recognized as Brazil's leading fragrance brand for quality*, according to a study conducted ...
Tag: O Boticário
Cannes Lions 2026: O Boticário Wins Three Lions and Strengthens Its Creative Presence on the Global Industry Stage
Cannes, June 2026 – O Boticário, a Grupo Boticário brand and Brazil’s leading beauty company*, won three new Lions at ...
O Boticário celebrates 10 years of São João with a campaign about belonging, culture and emotional connection
Beyond a traditional celebration, São João has become one of Brazil’s most significant cultural movements, driving tourism, entertainment, local economies ...
O Boticário launches educational movement supporting conversations about body boundaries during children’s daily routines
May 2026 – At a time when conversations about body boundaries with children can still feel delicate for many families, an ...
O Boticário reintroduces Make B. Mate Salicylic, raising the standard for foundations for oily Brazilian skin
May 2026 - In a country where 80% of Brazilian women have combination or oily skin*, demand is growing for products ...
O Boticário named Franchisor of the Year and receives Brazil’s top franchising recognition
May 2026 – O Boticário has been named Franchisor of the Year at the 2026 ABF Franchising Excellence Awards, organized ...
Mother’s Day campaign from O Boticário presents a new perspective on one of the most searched-for topics on the date: the “empty nest”
São Paulo, April 2026 – Brazilian perfume brand O Boticário presents “Departures”, a Mother’s Day campaign exploring a universal truth, one that surges on social ...
O Boticário’s Mother’s Day campaign brings a new perspective on one of the most searched topics on social media during the season: the “empty nest”
São Paulo, April 2026 – O Boticário presents “Goodbyes”, its Mother’s Day campaign that explores a universal truth and one of ...
O Boticário launches ‘Code Her’ movement to raise awareness among women to report and act against digital image manipulation crimes
São Paulo, April 2026 – Reports of misogyny, violence, or discrimination against women increased by 224.9% compared to the previous year. This ...
In a campaign within the telenovela Três Graças, O Boticário breaks the fourth wall to launch Nativa SPA Rosas Secretas, inviting consumers to experience the new line
March 2026 – Betting on a disruptive media format to break the “fourth wall,” O Boticário premieres a content integration ...
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