Lotto Max has more $100k prizes than ever, McCANN says that’s ‘A Whole Lotta Lotto’
Lotto Max just got a whole lotta bigger. Canada’s biggest lottery now has as many $100k prizes as there are ...
Tag: Lotto Max
McCANN turns Lotto Max into Canada’s loudest voice in ‘maxxing’ culture
Here’s a campaign that takes a meme and turns it into a media strategy. ‘Maxxing’ the viral internet trend built ...
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