Cowry leads a new era of behavioural intelligence, putting AI and data at its core
London, Thursday 14th May 2026:VCCP company Cowry, one of the world’s leading behavioural science consultancies, has announced a major rebrand ...
Tag: data
Attest Survey Reveals How Americans Plan to Use Their 2026 Tax Refunds: Debt Repayment Leads While Younger Generations Show Distinct Financial Behaviors
March, 2026. A new nationally representative survey of 2,000 U.S. consumers reveals that 74% of Americans expect to receive a ...
Trish Reynolds on the Human Side of Data: Leading with Curiosity, Clarity, and Compassion
As Vice President and Director of Marketing Intelligence at AbelsonTaylor Group, Trish Reynolds brings a rare blend of pragmatism, curiosity, ...
The world invited to celebrate South Australia’s Simple Pleasures
An invitation to ‘Celebrate the Simple Pleasures’ in South Australia has been issued today with the launch of South Australia's ...
Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia
● Landmark study proving that brand building works in delivering growth in dynamic Asian markets ● Campaigns that have a 50% brand investment ...
Radical Transparency, Real Connection and Revolutionary Fragmentation
Sydney, 20 March 2025: Ogilvy today releases its eighth Futures report, unveiling marketing and communications insights around 11 key trends and ...
Two out of three (65%) marketers expect business to improve next year while a third (34%) expect marketing budgets to increase
WARC releases The Voice of the Marketer 2025 - a deep dive into a global survey of 1,000+ marketers 5 ...
Marketers remain committed to inclusive progress, yet industry challenges persist
CANNES – JUNE 18, 2024 – The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), unveiled research today that examines the current state ...
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