Ingka Group and Chupa Chups turn the Swedish meatball lollipop into a global campaign
What began as an April Fools’ social tease, engaging tens of millions of consumers online, has evolved into a global ...
Tag: Chupa Chups
No More Wrestling Chupa Chups Launches Lucha Libre Inspired OOH
London, 2nd April 2026: To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH has created an OOH campaign, “No More Wrestling’, which, ...
Meet the Final Boss of Chupa Chups, the Hardest to Open Lollipop Ever
In response to the legendary challenge of overcoming their infamously stubborn packaging, Chupa Chups is putting a playful spin on ...
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