Boti Recicla Store: O Boticário creates the world’s first store where the currency is recyclable material
May, 2025 – In the month we celebrate World Recycling Day (May 17), waste management in Brazil still presents major challenges. ...
Tag: Boticário
Boticário combines viral social media trends and launches its first coloring book, inspired by the brand’s fan-favorite body splashes
São Paulo, May 2025 – Blending two of the hottest social media obsessions of recent months, Boticário is launching its first-ever ...
Mother’s Day: Boticário launches campaign inspired by women trying to conceive and consolidates brand’s commitment to giving voice to authentic struggles
São Paulo, May 2025 – Figures from the World Health Organization (WHO) indicate that 1 in 6 couples have difficulty ...
In a grand holiday production, Boticário shines a light on the act of caring for loved ones as a natural part of life’s journey
São Paulo, November 2024 – In a new holiday campaign, O Boticário, a Brazilian cosmetics company voted the best brand ...
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