16th September 2024, London, UK – Publisher-powered social and influencer agency The Wild by Jungle has been appointed by gut health brand, Symprove, to supercharge its influencer marketing activity and drive sales within the UK. The Wild will adopt a bottom-funnel influencer marketing strategy by working with micro and macro-influencers in the fitness and nutrition space on Instagram to empower purchasing decisions and increase conversions. The Wild was selected by Symprove following a competitive pitch process.
As part of the partnership, Symprove will have access to The Wild’s new proprietary data-driven search and select tool, Pollinate. The first-of-its-kind tool uses a mixture of social media mapping, audience overlap and affinity scoring to find the relevant influencers for brands to help reach new audiences and improve the impact of existing campaigns.
The campaign will target UK women primarily aged 35+ who are interested in gut health with potential plans to move into men’s health in the future.
Carol McEvoy, Head of PR, Social and Advocacy at Symprove, said: “We’ve already seen brilliant results through our work with creators and are looking forward to propelling this momentum even further with this new partnership. The Wild’s experience across social media and data-led approach made them the perfect partner to help us achieve our goals of driving more sales and improving gut health across the UK.”
Anna-Lee Bridgstock, Executive Director of Data and Product at The Wild by Jungle, said: “Symprove is already a trusted health brand across the UK and has an impressive history of supporting customers with their gut health. Through its partnership with The Wild, Symprove can build on its momentum of working with influencers and by using our Pollinate tool, we will take a data-led approach to Symprove’s campaigns to help drive sales.”
