We’re so excited to announce the addition of a Featured Session with former First Lady of the United States Michelle Obama and her brother Craig Robinson on Thursday, March 13 at 1pm CT.
Michelle Obama has long been an inspiration to us at SXSW and to millions of people around the world. Her belief that we lift each other up by sharing our stories with one another is a core part of the SXSW experience.
Michelle’s passion for storytelling has set sales records, garnered awards and accolades, and earned her global acclaim. She will be joined onstage by her brother, Craig Robinson. Craig is the Executive Director of the National Association of Basketball Coaches (NABC) and host of the Higher Ground podcast Ways To Win.
It’s not too late to join us this week and next. Don’t miss out on all the discovery and inspiration that awaits!

We’ve recently added new Keynote and Featured Speakers to the Conference lineup, including Tom Morello (joining John Fogerty), Bryan Johnson, Lars Ulrich and Zane Lowe, Ben Stiller and Eddy Cue, Holly Herndon, Ayanna Pressley, and Robert Rodriguez.

Is everyone ready for a feast of Film and TV? This year’s festival promises maximum impact with World Premieres like The Accountant 2, Drop, and Holland, plus a dynamic competition across a number of screening sections, and creative XR projects.

Get ready for discovery overdrive at the legendary SXSW Music Festival! Recent artist adds include Calle 24, Ginuwine, Passion Pit, Voxtrot, Z-Ro, Ivan Cornejo, and a newly announced performance by John Fogerty.

The full lineup is out! Join Sam Jay, Aparna Nancherla, Godfrey, Scott Aukerman, James Adomian, and Melissa Villaseñor in a variety of special programs like An Evening at the Improv, Comedy Bang! Bang!, Don’t Tell Comedy All-Stars, and more.

Discover the convergence of cutting-edge of technology, design, social good, health and wellness, and dozens more industries at the SXSW Expo from Sunday, March 9 – Wednesday, March 12. Don’t miss the other expos at SX: the XR Exhibition and Flatstock.