Suzuki Australia – Automotive has launched the next instalment of its ‘For Fun’s Sake’ brand campaign with the launch of the all-new Suzuki S-CROSS. The campaign, via Deloitte Digital, tracks a couple who’s every-day journey to work is interrupted by a call from their old friend, Adventure.
The latest iteration of the For Fun’s Sake brand platform will roll out through a fully integrated campaign across broadcast TV, social media channels, digital display, point of sale, and Suzuki.com.au.
Says Matt Lawson, Chief Creative Officer of Deloitte Digital APAC: “It’s an advertising trope as old as the hills, ‘when adventure calls…’, but with the new S-CROSS and its ALLGRIP technology we felt it was time for Suzuki to swerve straight into it and have some fun.”
Says Robert Rosengarten, Marketing Manager – Automotive, Suzuki Australia: “As our new flagship vehicle, the all-new S-CROSS called for a campaign that was a little more premium yet retained our Suzuki ‘For Fun’s Sake’ soul….‘When adventure calls’ is the answer. With its ALLGRIP technology S-CROSS offers versatility, style and function in a small SUV package both in an urban setting or off the beaten track. It’s the Suzuki that is up for any adventure.”
Creative Consultancy: Deloitte Digital
APAC Chief Creative Officer/Partner: Matt Lawson
Executive Creative Directors: Charles Baylis & Anthony Moss
Designer: Caitlin Demetriou
Copywriter: Talia Stone
Partner: Adrian Mills
Group Account Director: Daniel Loukidis
Account Manager: Ellie Young
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano
Production: Finch
Director: Alex Roberts
Executive Producer: Corey Esse
Producer: AnnaTara Clark-Sneddon
Cinematographer: Tim Tregoning
Casting: Mackintosh
Post Production: ARC
Offline: Jo Scott
Colourist: Edel Rafferty
Online: Jamie Scott
Sound: Sonar
Sound Engineer: Timothy Bridge
Producer: Louis Moore
Media: Noisy Beast
Group Media Director: Ben Lynch
Media Account Manager: Josh Sharpe
Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
Marketing Manager, Automotive: Robert Rosengarten
Digital Marketing Coordinator, Automotive: Daniel Sammut
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