Peachaus, the ethical fashion brand, has launched a new brand campaign aimed at empowering women in public speaking with a touch of humor.
Titled ‘Naked Talks,’ the campaign features a group of women confronting their nerves around public speaking while addressing an audience clad in underwear. The intention behind the film is to inspire women to embrace their authenticity and gain confidence in expressing themselves daily.
Statistics reveal that three out of four women experience anxiety regarding public speaking. Crafted by an all-female production crew at the independent creative agency Dude London, the advertisement boldly encourages women to confront their fears and be unapologetically themselves, just like the audience members who are also baring it all.
Gillian Ridley Whittle, the founder of Peachaus, explained, “Peachaus Naked Talks embodies the real-life demonstration of individuals embracing their true selves, feeling entirely at ease in their own skin. The film encapsulates the essence of Peachaus: providing clothing that empowers women to confidently be themselves every day.”
The campaign will be showcased across social and digital platforms dedicated to fashion and lifestyle, as well as on Peachaus’ own channels. Media placement was managed by The GoodNet.
Vic D’Andrea, a creative at Dude London, remarked, “This is the type of concept that you don’t often see come to fruition on screen. However, when you partner with a forward-thinking company like Peachaus that is willing to take risks, the result is something truly distinctive. What better way to convey an important message than through a light-hearted approach.”
Credits
BRAND: Peachaus
FOUNDER: Gillian Ridley Whittle
CONTENT DIRECTOR: Kathryn Kenny
DESIGN DIRECTOR: Sophie Morgenthaler
STRATEGIST: Rachel Pryde
CONSULTANT: Hannah Craik
AGENCY / CREATIVE: DUDE
MANAGING DIRECTOR: Francesca Spitali
STRATEGIC PLANNER: Grazia Zucchiatti
EXECUTIVE CREATIVE DIRECTOR: Curro Piqueras Parra
CREATIVE DIRECTOR: Tomás Gianelli O’Ryan
HEAD OF ART: Pietro Soldi
ART DIRECTOR: Marta Morientes
COPYWRITER: Vic D’Andrea
CLIENT APPROVAL: Hamish Day
ACCOUNT MANAGER: Jeanine Vette
PRODUCER: Cassandre Beck
MEDIA: The GoodNet
PRODUCTION: Papaya Films
DIRECTOR: Tulsi Shivaanand
PRODUCER: Liza Lewis
DIRECTOR OF PHOTOGRAPHY: Cathy Ye
1ST AD: Aloha Kulieshova
2ND AD: Maya Armon
RUNNER: Kate Dominic
RUNNER: Aliya Abdulalimova
1ST AC: Andreea Gruioniu
2ND AC: Anastasiya Cherkasyuk
CAMERA TRAINEE: Raluca Maria Radu
GAFFER: Caterina Castro
SPARK: Isabel Morales-Detková
ART DIRECTOR: Rema Kahsey
ART ASSISTANT: Amara Crooke
ART ASSISTANT: Mireya Lucas
ART ASSISTANT: Amira Umar
MAKEUP ARTIST: Carly Roberts
PHOTOGRAPHER: Phoebe Fox
CASTING: Heather Basten
POST PRODUCTION / VFX: Papaya Films
EDITOR: Charlie France
COLOURIST: Daniela Rotaru
