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Sure Deodorant Challenges Messages of Perfection in Latest ‘Not Done Yet’ Film

Roastbrief by Roastbrief
July 28, 2022
in Advertising
Reading Time: 2 mins read
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Sure Deodorant Challenges Messages of Perfection in Latest ‘Not Done Yet’ Film
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Fresh Film’s Harry George Hall spotlights England amputee footballer Sean Jackson for the spot

The film continues the Not Done Yet campaign for Sure aiming to challenge conventions and barriers of who can move and how they should do it. 

Directed by Harry George Hall at Fresh Film, this film spotlights the talented Sean Jackson, the City in the Community and England amputee footballer. 

The series of films celebrate diversity in movement, communicating to all genders, ethnicities, ages, body types, and perceived abilities. Using Harry’s natural camerawork the film cuts through the usual messages of perfection to show the confidence we all gain to experience, with the social, physical and mental benefits movement brings.

PRODUCTION COMPANY: Fresh Film

DIRECTOR/CAMPAIGN PHOTOGRAPHER: Harry George Hall

PRODUCER: Richard Carter-Hounslow

DOP: Tony C Miller

EDITOR: Isaac Bell

GRADE: Nick Dalby

POST PRODUCTION: Unit

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