Pop sensation Katy Perry is picking up the mic in a new music video for Australian food delivery platform, Menulog.
In true Katy Perry style, the video will see the California Gurl opening her door to a Menulog delivery courier and give a whistle-stop tour of her fantastical dolls-house inspired world, complete with piano playing puppets and of course fabulous food.
Known for her love of eccentric fashion, having famously dressed as a hamburger at the 2019 Met Gala afterparty, Perry also dazzles in nine out-of-this-world outfits.
As the latest iteration of the “Did Somebody Say Menulog” campaign, Perry’s video will premiere the iconic jingle and turn it into a bubbly pop chart-topper. Bringing her star power, Perry co-created the music and lyrics featured in the campaign, which will no doubt have fans singing along.
“Working with Menulog was a really fun and natural experience. Coincidentally most of my records and eras have had food undertones to them, from strawberries to peppermints to now mushrooms,” Katy Perry said.
“Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits and food puns sung over a catchy tune.”
Simon Cheng, marketing director at Menulog said: “While there’s no denying that everyone loved Snoop, it’s now time for a new global icon to take centre stage.
“Katy Perry brings unparalleled star power and her playful nature matches ours to a tee. Following the huge fan support we’ve had for each version of the track, including the most recent 1 remasters by Australian artists, we reckon Aussies are going to love this new take. Bon Appetit!”
Fans can watch the full blockbuster advert premiering on Channel Nine’s State of Origin coverage, Wednesday, June 8.
Credits:
Brand: Menulog
Creative: McCann
Media: UM
PR: Poem
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