Supernatural AI Group announced the public launch of Supercharger, the comprehensive, end-to-end, AI-powered marketing platform created by advertising veterans John Elder and Mike Barrett. Supercharger is built by marketers, for marketers who want to go twice as fast and be twice as effective. To celebrate this milestone, Supercharger is making its Strategy Engine component completely free for all marketers.
The Strategy Engine, the first component of Supercharger’s comprehensive platform to be widely released, transforms how marketers develop data-backed strategies. By answering a few key questions about KPIs, target audience, and competition, marketers receive three personalized strategic recommendations in minutes instead of days—each grounded in proven advertising techniques and backed by enterprise-grade data.
Until now, Supercharger has only been available to select clients through Supergood, the founders’ full-service creative agency. This public launch marks the first time the platform will be accessible to the broader marketing community.
“We’re looking forward to getting our platform into the wider world,” said Mike Barrett, cofounder and Chief Strategy Officer at Supernatural AI Group. “We can’t wait to see what people do with it, and are looking forward to getting feedback that will help us make it even better. We believe every marketer deserves access to intelligent, data-driven solutions that can transform their work.”
The Strategy Engine is one part of Supercharger, which analyzes inputs through a proprietary combination of leading AI models, enterprise data partnerships and a knowledge base containing 30+ years of academic research on ad effectiveness. This unique solution powers the Strategy Engine to deliver outputs that have been proven to double effectiveness while cutting development time in half.
While Supercharger has been powering the creative agency’s work behind the scenes, this marks its official debut as a standalone platform within the Supernatural AI Group.
“By making our Strategy Engine free, we’re inviting the entire marketing community to experience what AI can truly do when combined with industry expertise. This is just the beginning of our mission to make every step of marketing faster, smarter, and more effective while keeping human creativity at the center,” said John Elder, cofounder and CEO.
Marketers can access the free Supercharger Strategy Engine starting March 31, 2025, at www.thesupercharger.io.
About Supercharger
Supercharger is a patent-pending AI SaaS platform, built by marketers, for marketers. Part of Supernatural AI Group, it combines leading AI models, proprietary prompts, and enterprise-grade data with 30+ years of industry expertise to deliver an end-to-end marketing solution that makes each step of the process incrementally better while supporting – not substituting – human creativity, judgment and decision-making. Supercharger enables its users to leverage data and AI to go beyond human limits, making every inch of the marketing process faster, smarter, and more effective.
