Thursday, September 21, 2023
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

SuperHeroes Invites Consumers to ‘Settle For More’ in Electric Campaign for MG Motor Europe

Roastbrief by Roastbrief
September 13, 2022
in Advertising, Campaign
Reading Time: 2 mins read
A A
Share on FacebookShare on Twitter

Campaign embraces a youthful urban visual style with neon hues and taps into kinetic typography

MG Motor Europe, affiliate of parent company Shanghai Automobile Industry Corporation (SAIC Motor), is launching today its first fully-electric hatchback car, the MG4 Electric. A pan-European campaign, created by SuperHeroes, will showcase the no compromise electric car with the tagline: “MG4 Settle For More”. 

The new campaign highlights the intelligent, dynamic and spacious car and aims to establish the MG4 Electric as the smart choice in the EV category.

“With the launch of the MG4 Electric, we are excited to welcome another new member to the MG family, our highly developed portfolio. For this campaign, we wanted to add fresh energy into the category, drawing consumers to the idea that electric driving can be accessible to anyone who is young at heart and ready to embrace an electric lifestyle.” says Natalia Borisova, Brand Manager at MG Motor Europe.

To communicate this, the campaign assets embrace a youthful urban visual style with neon hues and tap into kinetic typography. The visuals for this campaign are designed to stand out and disrupt, much like the MG4 Electric itself.

“In comparison with the other options on the market, the MG4 truly stood out as a no compromise electric car. We took the most common pain points that potential consumers face when considering an electric car and turned them into the key messaging for this campaign – Range, Style and Comfort. We hero those who never settle for average. Along with a distinctive film treatment, stunning visuals, carefully curated kinetic type, this is a campaign that we believe will resonate with both new and existing EV owners, and truly epitomise electric driving for all.” says Kosh Perera, Art Director at SuperHeroes Amsterdam.

Released in over 10 markets in Europe, it features a wide range of digital and TV materials as well as OOH and retail assets. This is the first creative output of the Agency’s collaboration with MG, following their appointment to the pan-European account in March 2022.

In conjunction with the launch, SuperHeroes also conceptualised and produced the digital premiere of the MG4 Electric, ‘The Drive EVolution’.

ShareTweetPin
Previous Post

United Ukrainian Ballet’s ‘Defiant Dancer’ Performs in London’s Covent Garden

Next Post

CATCH.COM.AU CELEBRATES THE JOY OF SHOPPING IN LATEST ‘BECAUSE.’ CAMPAIGN VIA SUNDAY GRAVY

Related

US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2
Advertising

US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

September 21, 2023
BSSP and noosa yoghurt Hop on the GRWM Trend With Special Guests
Advertising

BSSP and noosa yoghurt Hop on the GRWM Trend With Special Guests

September 21, 2023
UNFOLD Hires Creative Director Jonathan Guillen and Associate Creative Director Nikki Black
Agency

UNFOLD Hires Creative Director Jonathan Guillen and Associate Creative Director Nikki Black

September 21, 2023
New Android campaign compares SMS texting to a competitors’ outdated texting technology to a familiar memory from the 90s 
Campaign

New Android campaign compares SMS texting to a competitors’ outdated texting technology to a familiar memory from the 90s 

September 21, 2023
The Fitness Group works out with The PHA Group
Agency

The Fitness Group works out with The PHA Group

September 21, 2023
The New Playbook: SB22 and ALL.ART’s Blueprint for NFT-Driven Sports Entertainment
Entertainment

The New Playbook: SB22 and ALL.ART’s Blueprint for NFT-Driven Sports Entertainment

September 21, 2023
Next Post

CATCH.COM.AU CELEBRATES THE JOY OF SHOPPING IN LATEST ‘BECAUSE.’ CAMPAIGN VIA SUNDAY GRAVY

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.