LONDON – MAY 2025 – SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has been selected to join the latest cohort of Tech Nation’s Future Fifty, the UK’s most prestigious programme for late-stage tech companies. The announcement was made at a reception hosted by Prime Minister Keir Starmer and Minister of State for Science, Research and Innovation, Lord Vallance at 10 Downing Street last night.
SuperAwesome’s inclusion in the programme marks a significant recognition of its continued leadership in an increasingly complex and fragmented space where trust, privacy, and innovation intersect. With a growing proliferation of unsafe content online, SuperAwesome’s mission to build a safer internet for the next generation has never been more critical.
In delivering safe digital experiences for kids and teens across gaming, social media, content platforms, and digital advertising, SuperAwesome enables hundreds of brands and content owners to reach Gen Alpha and Gen Z effectively and compliantly.
Kate O’Loughlin, CEO of SuperAwesome, said:
“Being chosen for this year’s Future Fifty is a proud milestone for our team. Not only does it recognize the impact of our business, but it also highlights the urgency and importance of our work. Kids and teens have never been more active or influential in the digital world – and we’re deeply committed to building the tech, tools, economics and insights to equip the ecosystem to safely include them. SuperAwesome has brought over $500M to the kids ecosystem since our inception, and we’re just getting started.”
Johnny Mayo, Future Fifty Lead at Tech Nation, emphasised SuperAwesome’s significance within the cohort:
“SuperAwesome is the only youth-centric digital technology company in this year’s Future Fifty cohort. We selected them for the programme in recognition of their innovative tech, which helps brands to engage with Gen Alpha and Gen Z audiences compliantly and at scale in a fragmented and fast-moving digital landscape. They’re not just a company delivering a critical service, but a category-defining force that are driving innovation and trust in the UK tech landscape. We’re looking forward to working closely with the team in the coming months to help supercharge their growth.”
The Future Fifty programme is designed to support scale-ups as they transition from Series B to unicorn and beyond. SuperAwesome joins an incredibly strong cohort spanning AI, Medtech, Fintech, and Climate Tech, which collectively represent more than £3 billion in investment and 1,800+ jobs across the UK. Past programme alumni include companies such as Monzo, Deliveroo, and Darktrace.
About SuperAwesome
SuperAwesome powers the youth digital ecosystem with the data, technology, and services necessary to engage fragmented kid and teen audiences. SuperAwesome is both a trusted privacy practitioner and scaled innovator. Used by hundreds of brands, creators, and content owners, their products facilitate deep insight and effective engagement with Gen Alpha and Gen Z.
About Tech Nation
Tech Nation is the leading growth platform for UK tech companies and fuels the growth of game-changing founders, leaders, and scaling companies so they can positively transform societies and economies. The organisation provides coaching, content, and community through growth programmes, events, research, and insights.
Tech Nation endorses the UK’s Global Talent Visa, which enables the best tech talent from around the world to work in the UK’s digital tech sector.
The organisation has ten years of experience facilitating and helping UK tech companies scale, both at home and abroad. Over 40 cohorts and 1,000 companies have successfully graduated from Tech Nation’s growth programmes. Alumni include Skyscanner, Darktrace, and Monzo, as well as UK ‘decacorns’ Revolut and Wise.
Now backed by Founders Forum Group, Tech Nation continues to unite the tech ecosystem whilst placing founders from all corners of the UK and beyond at the forefront of its work. By facilitating connections and providing a direct line to top tier investors, policymakers, media and corporates, Tech Nation empowers founders to grow their businesses and scale successfully.
About Founders Forum Group
Tech Nation is part of Founders Forum Group, a global community and group of businesses supporting entrepreneurs at every stage of their journeys. Its forums unite the world’s most influential founders, investors, corporate and government leaders to tackle era-defining questions in iconic locations across the globe. Since 2019, Founders Forum has partnered with Informa Tech to celebrate the strength and diversity of UK tech through London Tech Week.
Fuelled by the connections and ideas forged at the group’s flagship events, FF Group businesses support the needs of today’s founders via connections (Events), services (Founders Keepers, Founders Law, Founders Makers, Miroma Founders Network, Founders HR, Founders Comms, INDI, 01 Founders, Founders Pledge, Grip, Global Talent Visa), insights & advocacy (Founders Insights, Tech Nation Research & Insights, Centre for Entrepreneurs), growth programmes (TN Future Fifty, TN Upscale, TN Climate, TN Libra, TN Creo), access to capital (Founders Factory, firstminute capital), and our newly launched venture for health and longevity services Founders Health. In 2021, the group sold its innovation strategy consulting firm, Founders Intelligence, to global consultancy Accenture.
