Adelaide’s Super Studio is set to broaden its horizons through the acquisition of boutique brand and design agency Sector7G.
With this acquisition, Sector7G’s internationally acclaimed design duo, Nic Eldridge (pictured above left) and Nathan Adams, will transition to roles within the marketing and communications agency. Eldridge will take on the position of Design Director, while Adams will serve as Senior Graphic Designer.
Eldridge, who established Sector7G in 1999, marks the agency’s 25th anniversary by embarking on a new journey as one of three directors at Super Studio. He joins Tamrah Petruzzelli (far right) and Selena Battersby (centre), both seasoned professionals with over two decades of experience in media, marketing, and events across various agencies and brands.
The strategic direction of the studio is guided by an advisory board comprising esteemed figures from Adelaide’s business and finance sectors, including Paul Rigmany (Enduring Group), Leah Ivanovic (Humanee), Andres Donoso (Donoso), and Eduardo Donoso (Donoso).
Eduardo Donoso expresses his excitement about welcoming Eldridge and Adams, emphasizing their exceptional talent and contributions to the design industry over the past two decades.
Petruzzelli shares her enthusiasm for the new additions to the Super team, confident that their expertise will propel the studio to greater heights.
Apart from his role at Sector7G, Eldridge serves as the Co-President of the Adelaide Advertising Design Club and previously held the position of CEO at AGDA from 2013 to 2020.
Eldridge expresses his delight at joining forces with Petruzzelli, Battersby, and the Super Studio team, highlighting their immediate synergy and the promising prospects that lie ahead for their clients and themselves.
Sector7G’s portfolio boasts several award-winning projects, including “Unsettling Queenstown” at the Venice Architecture Biennale 2023, the Australia Pavilion, as well as various branding and signage projects for renowned clients.
Adams, who has been collaborating with Eldridge since joining Sector7G in 2008, brings his expertise in digital brand guidelines to Super Studio. His work has garnered recognition from prestigious industry bodies such as AADC, DIA, and AGDA.
Super Studio’s clientele includes prominent entities such as South Australia’s History Festival, Barossa Australia, La Popular Taqueria, and many more.
