Those Super Bowl ad spots paid off for a number of tech companies not just in terms of exposure, but also app installs, a new report indicates. But Coinbase’s viral ad — which just bounced a QR code around on a black screen like the old DVD screensaver — outperformed the group, with installs jumping 309% week-over-week after the ad’s airing Super Bowl Sunday, February 13, and it continued to climb by another 286% the following day.
The new data comes from app intelligence firm Sensor Tower, which crunched the numbers to see how well the Super Bowl ads performed for the mobile-first brands that advertised during the big game. While the firm can’t share the actual download figures due to non-disclosure agreements with clients, its data can provide a look at what sort of impact these ads had. (This data is for U.S. app stores only.)
Coinbase, as it turned out, wasn’t the only crypto app to do well. Among the top five apps whose ads delivered strong download growth, three were crypto apps. In addition to Coinbase, crypto trading platform eToro grew app installs by 132% week-over-week on February 13, and by 82% on February 14. Meanwhile, Cryptocurrency exchange FTX, whose ad featured “Curb Your Enthusiasm” star Larry David, saw a 130% boost in downloads week-over-week on February 13, followed by 81% growth the next day.
Combined, Coinbase, eToro and FTX saw their U.S. installs grow by a collective 279% on February 13 compared to the week prior. This continued into the following day, when week-over-week download growth reached 252%.
The other apps in the top 5 on Super Bowl Sunday were sportsbooks. The DraftKings Sportsbook app saw downloads pop 197% week-over-week on Sunday, just behind Coinbase. Caesars Sportsbook followed, seeing 147% week-over-week gains, earning it a spot in the top 3.
Rounding out the top 10, in order, was online car buying platform Vroom (111% download growth), kid fintech Greenlight (+89%), another online car buying platform Carvana (+53%), streamer AMC+ (+38%), and Meta’s Oculus (+25% — surprising, given its bizarre and depressing ad.)
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