For over two decades, Seven Network’s Sunrise has reigned as Australia’s favourite breakfast program – and it has done it again this year, with a now unbeatable lead across 2024.
Hosted by Natalie Barr and Matt Shirvington from Brekky Central, Sunrise has been the #1 most-watched breakfast program nationally every day so far this year.
The Morning Show with this year’s TV WEEK Gold Logie winner Larry Emdur and Kylie Gillies has achieved the same impressive result, scoring its 17th year at #1.
Thanks to Sunrise and The Morning Show, Seven dominates Australians’ screens from 5.30am to 11.30am every week, all year.
Every month, Sunrise reaches more than 4 million Australians nationally, with Weekend Sunrise reaching 3.1 million and the weekday The Morning Show reaching 3.2 million.
This year, Sunrise is #1 across all capital cities combined; dominates breakfast viewing in New South Wales, South Australia, Queensland, Western Australia and Tasmania; and reigns supreme across regional Australia. Its national BVOD audience has increased 46% so far this year.
In the capital cities, Sunrise has a commanding 43.2% commercial audience share, 2.4 points bigger than its closest rival. Its audience share in regional markets is 48.4%, or 15.2 points bigger.
The success of Sunrise reaches beyond the TV screen. The show has a combined 3.1 million followers across Facebook, Instagram, X, TikTok and YouTube. Visits to the Sunrise Facebook page have jumped 55% this year and the show has averaged 1.58 million YouTube plays a month so far this year.
Seven Network Director of Morning Television, Sarah Stinson, said: “Our commitment to delivering the very best in morning television has paid off.
“Sunrise, The Morning Show and Weekend Sunrise have won the ratings year again, proving Australian viewers continue to trust us to bring them compelling news, entertainment, sport and everything in between.
“It is a testament to the tireless work of our entire team both on and off air that we remain market leaders with content that continues to connect with audiences across the country,” she said.
“This achievement wouldn’t be possible without the unwavering support of you, our viewers; we do not take that for granted and will continue to evolve to ensure you get the standard of programming you deserve.”
Sunrise co-host, Natalie Barr, said: “This means a lot. The first full year Shirvo’s been on the team, and what an amazingly talented hard-working team it is. You don’t see them on TV but when you watch our show, but they are the glue and the heart and soul of our Sunrise family. Very proud of everyone. Thanks for watching.”
Sunrise co-host, Matt Shirvington, said: “Wow, what a year, what a ride and it’s not over yet! Thanks to everyone at home for tuning in. You laughed with us, you cried with us. It means so much that you choose to hang out with us every morning. I am so proud of Nat and the whole Sunrise family, who are the most passionate, professional and hardworking team on TV.”
The Sunrise total TV audience numbers so far this year are:
| Market | Period | Sunrise | Today |
| National | Survey year-to-date | 389,700 | 327,100 |
| Calendar year-to-date | 389,100 | 325,300 |
The Weekend Sunrise total TV audience numbers so far this year are:
| Market | Period | Weekend Sunrise | Today |
| National | Survey year-to-date | 382,900 | 288,700 |
| Calendar year-to-date | 383,700 | 287,600 |
