February 6th, 2024 – Suno is building a future where anyone can make great music — without needing to know how to play an instrument or use production software. Ahead of this Valentine’s Day, Suno partnered with Feels Like to create a campaign that introduces a new love language: a personal way to send love over the internet.
Suno aims to make the process of creating a song seamless. Upon entering the website, users are invited to a quiz, answering three simple questions about their loved one. In return, they receive three custom songs tailored to their love story. The experience aims to create new ways for people to express love through music.
Keenan Freyberg, Co-Founder at Suno, says: “The experience is inspired by the age-old art of the mixtape. We partnered with Feels Like to design a simple, guided experience you can use to send a personalized song to a friend, a lover or a family member. A chance to say, “Hey, I made you something.” It’s a little whimsical and a lot of fun. Most importantly, it’s a reason for people to play and experience music in new ways, which is what we’re all about at Suno.”
The quiz is paced with shifting colors and a series of plump 3D trinkets, with more animation fireworks celebrating the creation of a song. Careful prompt engineering helped ensure a harmonious balance between the variety, personalization, and style of the generated songs – which includes a wild card option for the more daring visitors.
Thomas Buffet, Design Director at Feels Like, says “The site, as-is, is quite straightforward: 3 questions, you sign, and get a song in return. Without taking away from that simplicity, we wanted to make this mini-quiz format as delightful as possible and land somewhere between endearing, quaint, and polished. Like burning that first CD mixtape for a school crush.”
For some, this could be a first exposure to a new class of AI-powered experiences. And for many, an opportunity to extend kindness to another.
Breaking on February 6th, the global campaign will run until February 15th, 2024.
Explore the campaign: https://v-day.suno.ai