London, September 16 – Studio Private’s bold new vision is coming into focus with its latest project: the Nike Future Runway FA25 campaign, featuring global sensation Tyla alongside athlete Jordan Chiles, directed and photographed by Daniel Sannwald. Imagining the runway of tomorrow, the campaign brings together technology, fashion and spectacle, a perfect expression of how the London-based multidisciplinary studio is redefining the way luxury brands tell their stories.
What sets Studio Private apart is its scale: not the biggest and not the smallest, but intentionally agile while benefiting from the structure and depth of an experienced team. Crucially, the studio operates seamlessly across both stills and moving images, creating campaigns that meet the demands of today’s fashion and luxury landscape. At a time when the industry is undergoing rapid change, with new technologies reshaping how stories are told and audiences engaged, this balance of adaptability and expertise represents the way forward. Already trusted by global icons including Dior, Gucci, Prada, Burberry, Louis Vuitton, and Vogue – to name a few – Studio Private is fast becoming a cultural collaborator for brands navigating the future of fashion media.
The Nike Future Runway FA25 campaign itself brought this vision vividly to life. From offline edit, VFX, grade, online, and music to stills post-production, every element was executed under one roof, ensuring creative cohesion across all deliverables. This ambitious global campaign showcased how Studio Private’s multidisciplinary team could deliver both artistry and efficiency, realising Sannwald’s bold concept for Nike while signalling a new era for fashion media.
A New Era of Production
As media platforms multiply and audiences diversify, brands are becoming under increasing pressure to produce content that is agile, real-time, and scalable. Studio Private meets this challenge head-on with a strategy-first production model, balancing high-impact shoots with emerging technologies to optimise for both artistry and efficiency.
This approach came into sharp focus with Dior’s global ‘holiday’ campaign, directed by Agnes Lloyd-Platt. For the first time in Dior’s history, CGI played a central role in a main campaign. Studio Private guided Dior through uncharted creative territory with clarity and care, creating CGI butterflies seamlessly integrated into live-action footage via a complex VFX pipeline. The project became a turning point for Dior, merging classic luxury aesthetics with digital craft, a fusion that Studio Private is uniquely positioned to deliver.
An Industry in Transformation
“The ways we experience fashion, art, and culture are evolving faster than ever. The acceleration of fashion and technology has opened vast new frontiers for storytelling, giving artists tools to create experiences that were once unimaginable. At Studio Private, our role is to guide brands through this shift, merging timeless craft with cutting-edge innovation so their stories not only resonate today, but anticipate the culture of tomorrow.” – Bianca Redgrave, Managing Director, Studio Private
Studio Private’s ability to translate brand storytelling into cultural spectacle was also seen in Gucci’s Flora Gorgeous Magnolia fragrance campaign. In collaboration with creative agency Simmonds Ltd, the studio created Gucci’s first-ever 3D billboard animation, launched on the iconic Piccadilly Lights and adapted for anamorphic billboards worldwide. Viewed by millions each week, the 15-second animation became an immersive, high-impact moment that demonstrated how Studio Private’s expertise in tech strategy and CGI development transforms campaigns into cultural landmarks.
Concierge & Creative Council
At the heart of every project is Studio Private’s unique model of collaboration. Each partnership begins with a dedicated Concierge, led by Bianca Redgrave, whose two decades of experience span from fashion photography’s golden era to today’s frontier of CGI, AI, and immersive media.
Alongside this, a bespoke Creative Council of artists, producers, technologists, and brand stakeholders is assembled to ensure bold ideas are supported by agile execution. These layers make Studio Private more than a production company: they are a cultural collaborator, helping brands not just keep pace with change, but actively define the future of fashion and luxury media.
With an exciting pipeline of projects set to launch with some of the world’s most influential fashion and luxury houses, Studio Private’s new vision is only just beginning to unfold.
