Studio 132’s New Online Gift Shop
Gustavo Luz Sousa’s Studio 132 has just launched an online gift shop at shop.132.studio, offering a curated selection of one-of-a-kind design objects and prototypes that come directly from the studio’s creative practice. This isn’t your typical merch drop – it’s a window into how a working creative studio experiments, invents, and materializes ideas for brands like Stella Artois, General Electric, Airbnb, and Meta.
Why This Matters for the Ad Industry:
The shop showcases the studio’s “ideas made material” philosophy in action. Pieces range from functional furniture (sandal stools, glove stool) to whimsical wearables (spring heels geta, sponge slippers) to playful design tools (finger pen, pop-up pencil case). Each object reflects the same experimental, hands-on approach that Gustavo brings to brand collaborations, where concepts are prototyped rapidly using unconventional materials and techniques.
What makes this particularly interesting: the shop features select prototypes that sit at the intersection of studio explorations and actual client work, offering rare pieces that embody how Gustavo thinks about creative problem-solving for brands.
The Broader Trend:
This launch represents a growing shift among creative studios – moving beyond traditional agency models to embrace a maker’s mentality where physical objects become both creative output and business model. In an industry often dominated by decks and digital deliverables, Gustavo’s approach offers an alternative: turning the studio itself into a creative laboratory that generates tangible, collectible work.
I’d be happy to connect you with Gustavo to discuss this launch and what it signals about evolving creative studio models. If you’re interested in visiting the Canal Street studio to see the objects in person, I can arrange that as well.
