Los Angeles, CA, May 5, 2026 — Strike Anywhere is excited to announce that the reggies have signed on to the boutique production company’s roster of directorial talent. Jake Herman and Clay Dirkse, together known as the reggies, are the internet-fluent filmmakers behind many viral hits. Combined with their degrees in advertising, the reggies have become a true powerhouse in commercial directing.
Bridging the gap between brands and next-gen audiences with style and humor, the reggies are known for their signature blend of VFX and offbeat humor, executing silly concepts with masterful craft and depth. The duo began working together in college, directing music videos that gained widespread attention online, including Zack Fox’s first, “Square Up.” Other artists who’ve tapped the reggies to direct their music videos include Yung Gravy, bbno$, Dillon Francis, Rich Brian, Kenny Beats, and many more. They’ve directed many commercial campaigns for brands like LaMelo Ball x Puma Hoops, REEF, AriZona HARD, PostMates x Saweetie, Red Bull, Lee Jeans, Mountain Dew, as well as promos for Coachella, Wheel of Fortune, and Jeopardy!
“Strike Anywhere felt like the right fit for us as soon as we started talking,” say the reggies on signing. “From Ryan [Simon]’s Rick Rubio-esque mystique to Mike [Jacobs]’s washboard abs, we knew they could see the path we’re trying to create in the comedic space and want to help us grow as directors.”
Ryan Simon, Founding Partner of Strike Anywhere, adds, “beyond being very complementary to the way Strike works, we like the reggies for their ability to be uniquely themselves while building worlds around athletes, creators, actors, and musicians that make any audience lean in. Hanging with them on our first outing together for a REEF shoot with Partyland made it all click. They’re clearly having fun doing what they do, and make sure everyone else is in on it. We’re very excited to welcome them to the Strike Anywhere family.”
