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Stressticles Opens Up the Conversation Around Testicular Cancer

Roastbrief by Roastbrief
April 30, 2026
in Agency, Brands, Campaign
Reading Time: 2 mins read
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Stressticles Opens Up the Conversation Around Testicular Cancer
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During Testicular Cancer Awareness Month, Stressticles takes a different approach to a topic most people avoid.

Created in collaboration with the Testicular Cancer Foundation and Neon, with animation and production by creative studio MAKE, the PSA is designed to make an uncomfortable conversation more approachable, memorable, and easy to share.

At the center is testicular cancer advocate Billy Balls, a cheerful, walking pair of blue testicles guiding viewers through a vintage-inspired world of “dynamic duos.” Inspired by the 1957 “Let’s All Go to the Lobby” bumper, the piece leans into something familiar and lighthearted while delivering a clear message. If something feels off, don’t ignore it.

The concept is simple. Familiar pairs like shoes, glasses, and cherries show what happens when something isn’t quite right, making the message instantly readable, while a playful, comedic tone keeps it engaging without losing sight of what matters. Early detection saves lives, and the goal is to make it easier for people to speak up and get checked.

Using 2D animation inspired by mid-century style, the piece leans into an iconic and instantly familiar look, updated for today’s viewer.

Stressticles reframes how testicular cancer awareness can show up. Not avoided, not overly clinical, but something people can actually watch, remember, and act on.

MAKE (Animation / Production)
Director – Danny Robashkin
Executive Producer  – Oren Robashkin
Producer – Lucia Naples
Animation – Adam Musa Othman, Sapphira Chen, Natalia Poteryakhin, Mayuko Watson, Menghan Wang
Art Director/Background Designer – Menghan Wang
Storyboard Artists – Adam Musa Othman and Natalia Poteryakhin
Character Designers – Sapphira Chen, Hannah Coen, Marissa Brennan, Kiu Cheung
Sound Mix – Alex McKenzie
Compositing – Jackie Kim, Riley Eastman. Natalia Poteryakhin
Editor / Post-production – Jackie Kim, Lucia Naples, Natalia Poteryakhin

Omincom (Agency):
Jesse Kates – Chief Creative Officer 
Kevin Williams – EVP, Group Creative Director
Katie Phillips – SVP, Creative Director, Copy
Rotem Raffe – VP, Creative Director, Art
Tom Millington – Associate Creative Director, Copy, AND Voice of Billy Balls
Christian Kasier – Sr. Copywriter
Olga Seltzer – SVP, Group Executive Producer 
Frank Devlin – VP, Executive Producer

TCF – Testicular Cancer Foundation (Client):
Kenny Kane – CEO
Connor O’leary – Chief Mission Officer

Tags: agencyBrandscampaignTesticular CancerTesticular Cancer Foundation
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