StrawberryFrog Media has been retained to lead media strategy and execution for Grammy-nominated hip-hop icon Jeezy, kicking off with a fully integrated campaign behind his 2026 Las Vegas residency, The Legend of the Snowman.
Set at Planet Hollywood Resort & Casino, The Legend of the Snowman pairs a large-scaled orchestra and cinematic production design with one of hip-hop’s most iconic catalogs — a show built not just to feature Jeezy’s legacy, but to expand it. “This is about amplifying a cultural force,” said Bill Heilmann, head of StrawberryFrog Media. “Jeezy doesn’t operate in moments; he creates them. Our job is to make sure the media does the same.”
Beyond the residency, StrawberryFrog Media will shape Jeezy’s presence across media as both artist and entrepreneur. “StrawberryFrog Media is the perfect partner for us because their creativity truly stands apart,” said Na’eema Rashad, the Chief Operating Officer of JWJ Enterprise. “We’re excited to push boundaries together and create something people won’t forget.”
As part of their forthcoming media effort, StrawberryFrog will be using real-time data to power sequential storytelling—building a musical narrative across channels that pulls audiences in, builds anticipation, and ends with a fitting crescendo: live on stage. Jeezy’s last residency set a Guinness World Record with a 101-piece orchestra. The Legend of the Snowman looks ready to top it.
