StrawberryFrog, the independent, full service, creative advertising agency, has built a retro-styled video game, built entirely with AI tools.
The video game, “Outleap,” was designed to emulate 80s arcade games like Mortal Kombat and Street Fighter and serve as a metaphor and a sales tool for the agility and creativity that make independent shops more aligned with the furious pace of change that is forcing holding companies to consolidate into data-driven, technology-first monoliths.
The project began as a purely internal promotional effort, a game in which a frog lays waste to a world of lumbering, clueless dinosaurs. But the idea caught fire up and down the agency’s staff and within weeks became a full-blown project in which AI tools like Midjourney, Runway, Ludo.AI, ChatGPT, Gemini (Nano Banana), Suno, Cursor and Claude were used to create, animate and code the characters, environments, interfaces, gameplay mechanics and build the faux 8-bit music and effects soundtrack.
“The future of creativity doesn’t belong to those who stand still,” said Haeun Kim, Associate Creative Director, StrawberryFrog. “It belongs to those who outleap. In a world of dinosaurs, it is good to be a frog.”
