[Minneapolis, MN – March 9, 2026] Broadhead, a leading independent marketing agency, today announced it has been named as the first agency of record by Stoughton Trailers LLC, a national leader in transportation equipment.
Stoughton Trailers is a Wisconsin-based company that designs, manufactures, and markets a wide range of semitrailers, as well as intermodal containers and chassis, agricultural trailers, and other specialty transportation equipment. It is currently the fifth-largest manufacturer of semi-truck trailers in North America.
“Broadhead’s unique experience within our industry made them a standout choice as an agency partner,” said Sue Vanderbilt, Chief Strategy Officer of Stoughton Trailers. “They understand our business and have the capabilities to help us modernize and achieve our biggest goals.”
Charged with modernizing the brand to reflect its evolution from a family-owned Midwestern business into a global, multi-billion-dollar company, broadhead began work in Q4 of 2025.
broadhead was founded in 2001 as an independent marketing agency that uniquely unites anthropology, data, and creativity to power growth. It has a long history with transportation clients, including Thermo King, Daimler Truck, Freightliner, and Norfolk Southern.
“This partnership reflects what happens when industry expertise, shared values, and ambition align,” said Dean Broadhead, Founder and CEO of broadhead. “Stoughton Trailers is building for the future, and we’re excited to help modernize their brand in a way that honors where they came from while positioning them for global growth.”
