We all know the feeling—when IT doesn’t work, frustration takes over. HappySignals, an IT experience management platform, captures this universal moment in a way that’s both hilarious and painfully relatable.
As the company expands into the U.S. market, targeting IT decision-makers in large enterprises, their latest campaign takes a fresh, emotional approach. Created by Helsinki-based Ivalo Creative Agency and directed by Sami Joensuu, the film ditches the usual B2B jargon and delivers a simple but powerful truth: “IT is emotions.”
Credits:
Happy Signals – IT is emotions
Client: Happy Signals / Chief Growth Officer Pasi Nikkanen Creative Agency: Ivalo Creative Agency Creative Director: Jouni Seppänen Copywriter: Matti Mattila Graphic Designer: Tuuli Haapanen Client Lead: Muusa Salminen
Director: Sami Joensuu
Production Company: Ivalo Visions Executive Producer: Noora Launo Production Manager: Mirkku Tenhunen Production Assistant: Vilma Laitakari DOP: Daniel Lindholm Assistant Director: Antti Lahtinen Gaffer: Henkka Wacklin 1 AC: Jami Granström Set Design: Heini Erving Styling: Ninni Lahtinen MUAH: Emma Bentley Locations: Make Mama Proud Casting: Helsinki Casting Editor: Antony Bentley Post Production: Post Control Color Grade: Sarrah Wilkman Audio: Tuomas Soppela
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