Stonehouse Foods has appointed the independent creative and production house Who Wot Why to launch Stonehouse’s new honey partnership within the UK market. The task is to deliver strategy, naming, visual identity, the brand story, and all-other communications. The ambition is to ignite the brand from shelf to screens.
The fresh strategic direction, and the new naming of the honey, sets a shift for a more premium-contemporary audience for the brand’s range of Winter, Summer and Hot Honey varieties. The brief is to radically shake-up the honey sector, and to bring modern standout and appeal to the audience.
The Zambian honey enterprise was founded in 2011 by Martin Zuch, who has established a network of 128,000 beehives in the Zambian bush, producing the equivalent of 5 million jars annually while supporting over 10,000 families and has built and continues to support a local school, which currently educates 350 students. The brand story is presented within the new direction.
Who Wot Why’s co-chief creative officer and, co-founder Sean Thompson says: “It is rare to get the chance to partner this far upstream, and to be able to tell the story of a product that has such integrity from strategy to screens. Stonehouse has given us a unique and powerful opportunity – we can’t wait to work with them”.
Stonehouse Foods’ MD, Will Walter says: “With Who Wot Why we have found a partner that understands grocery retail and the intricacies of working with new-to-market FMCG brands. We’re excited by the opportunity for our honey brand, and we are working on all aspects from design to communications. Who Wot Why’s pedigree in this arena is evident from their previous work, and together we’ve hit the ground running”.
