Step into a Child’s Dreamland with Fabric\TBW

A child’s bed is the canvas of their dreams. Sheridan’s Kids thoughtfully made collection has been designed to last a lifetime of dreams.

An animated campaign from Fabric\TBWA launches the new range by bringing to life a story imagined and narrated by children.

The animation, developed in collaboration with Yukfoo, depicts the characters of the story emerging from the patterns and textures of the Sheridan bedding, enacting the tale as it’s told.

Fabric creative partner, Keenan Motto, said: “Kids have amazing imaginations. They tell stories in a way that’s both entertaining and unique. We embraced this remarkable quality as the inspiration for our campaign.”

Senior marketing manager, Stephanie Maule, added “Our Kids range is a thoughtfully made collection, designed and crafted to stand the test of time. Playful prints and patterns and one of kind designs, are made to be mixed and matched. We hope the collection inspires many imaginative stories.”

The campaign will be featured in front windows, social media and online video