Friday, April 25, 2025
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Step into a Child’s Dreamland with Fabric\TBW

Roastbrief by Roastbrief
August 29, 2022
in Advertising, Campaign
Reading Time: 2 mins read
A A
Share on FacebookShare on Twitter

A child’s bed is the canvas of their dreams. Sheridan’s Kids thoughtfully made collection has been designed to last a lifetime of dreams. 

An animated campaign from Fabric\TBWA launches the new range by bringing to life a story imagined and narrated by children. 

The animation, developed in collaboration with Yukfoo, depicts the characters of the story emerging from the patterns and textures of the Sheridan bedding, enacting the tale as it’s told.

Fabric creative partner, Keenan Motto, said: “Kids have amazing imaginations. They tell stories in a way that’s both entertaining and unique. We embraced this remarkable quality as the inspiration for our campaign.”

Senior marketing manager, Stephanie Maule, added “Our Kids range is a thoughtfully made collection, designed and crafted to stand the test of time. Playful prints and patterns and one of kind designs, are made to be mixed and matched. We hope the collection inspires many imaginative stories.” 

The campaign will be featured in front windows, social media and online video

CLIENT: Sheridan

GM MARKETING: Renee Awadalla

SENIOR MKTG MANAGER STEPHANIE MAULE

SOCIAL MEDIA MANAGER: Anneliese Plodr

SHERIDAN GD TEAM

CREATIVE: Fabric\TBWA

PRODUCTION: Yukfoo

ShareTweetPin
Previous Post

Emma Robbins Promoted to Transform M&C Saatchi Creative Leadership

Next Post

Havas Labs Invites You to… the Pub of Tomorrow!

Related

Caviar and Director Jody Hill Release New Jordan Brand Spot “The Trial of Luka Doncic”
Agency

Caviar and Director Jody Hill Release New Jordan Brand Spot “The Trial of Luka Doncic”

April 25, 2025
Taco Bell’s Chicken Nuggets are Back and So Confusingly Good They Have Gabby Windey Asking: Is Taco Bell a Chicken Place or a Taco Place?!
Brands

Taco Bell’s Chicken Nuggets are Back and So Confusingly Good They Have Gabby Windey Asking: Is Taco Bell a Chicken Place or a Taco Place?!

April 25, 2025
The first bank account that provides interest on breastfeeding
Brands

The first bank account that provides interest on breastfeeding

April 25, 2025
Aviva revs up car insurance campaign with ‘The Night Job’
Brands

Aviva revs up car insurance campaign with ‘The Night Job’

April 25, 2025
British Council appoints media agency JACK RYAN and launches first major English learning campaign in Vietnam
Brands

British Council appoints media agency JACK RYAN and launches first major English learning campaign in Vietnam

April 25, 2025
Symbols of Survival: Carrefour Tunisia & AMC Transform UNESCO-Recognized Tradition Into a Life-Saving One
Agency

Symbols of Survival: Carrefour Tunisia & AMC Transform UNESCO-Recognized Tradition Into a Life-Saving One

April 25, 2025
Next Post

Havas Labs Invites You to… the Pub of Tomorrow!

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.