Stella McCartney is making a significant impact with her Winter 2024 campaign, starring actress Eva Mendes and musician RAYE. Their striking portraits are beautifully juxtaposed with majestic animals, delivering a powerful message encapsulated in the slogan: “It’s About F***ing Time.”
This bold statement serves as a rallying cry for urgent environmental protection and animal welfare, reinforcing the brand’s commitment to these critical issues. Captured by renowned photographer Ethan James Green, the campaign imagery conveys a compelling narrative of unity and contrast.
In the campaign, Eva Mendes is elegantly showcased in a sleek black sleeveless dress, complemented by an embellished, animal-friendly bag. This look is paired with a striking image of a black horse, symbolizing strength and beauty. Meanwhile, RAYE dons a luxurious faux fur coat, artfully paired with an image of a polar bear, highlighting the campaign’s message of coexistence.
A standout feature of the collection is the iconic Falabella bag, a staple of the Stella McCartney brand that underscores its dedication to sustainable fashion by avoiding leather.
More than just a showcase of style, the Stella McCartney Winter 2024 collection reflects the brand’s core values. At its essence, the collection emphasizes a return to basics, focusing on timeless, effortlessly chic pieces that have established Stella McCartney as a household name in the fashion industry.
