Building on Coca-Cola’s 70-year relationship with Disney, the global campaign shines a light on the Star Wars fandom that inspires meaningful human connections across galaxies, generations, and cultures.
The collaboration merges the magic of Coca-Cola with the epic storytelling of Disney and Star Wars, introducing limited-edition Coca-Cola cans and bottles featuring beloved Star Wars characters, captivating creative content across TV, digital platforms, and OOH activations, and an innovative AR experience where fans can transform personal messages into Star Wars-style hologram transmissions to share with family and friends.
Islam ElDessouky, global vice president creative strategy and content at Coca-Cola, said:
“For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection. This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”
Mindy Hamilton, senior vice president of global marketing partnerships at The Walt Disney Company, added:
“Star Wars is a powerful cultural force with millions of fans across generations. This campaign was inspired by them, honouring the stories they carry into their lives every day.”
The campaign debuts with creative content set in a movie theatre—a culturally iconic space for both Star Wars and Coca-Cola. From lightsaber hums to film marathons, the cinema remains a powerful place to capture the Real Magic of both brands.
Fans in select European markets can collect 21 limited-edition cans and bottles, each featuring iconic Star Wars characters:
- Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, Emperor Palpatine
- Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey
Exclusive character designs will also be available only at Walt Disney World Resort (Florida) and Disneyland Resort (California), including The Mandalorian and Grogu, First Order Stormtrooper, and Chewbacca.
By scanning a can or outdoor ad, fans can unlock a digital AR journey, explore all collectible designs, and record hologram-style video messages to share uplifting notes of belonging and empowerment.
Starting in September, the collaboration will launch across European markets, with creative developed by WPP Open X, led by Ogilvy, and supported by EssenceMediacom and Hogarth, in partnership with Disney Corporate Alliances, for people, and Momentum.
