Stagwell has entered into an agreement to acquire QStrauss Consulting, a leading Adobe implementation and consulting firm and preferred Adobe consulting vendor. Based in Colombia, QStrauss Consulting will join the Code and Theory Network, further expanding its global footprint and team of Adobe experts.
QStrauss Consulting helps leading global brands including Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo drive measurable impact from Adobe platforms. The firm specialises in Adobe consulting, implementation and integrations, and thrives at helping clients simplify, optimise and transform business processes.
“The addition of QStrauss further enhances Stagwell’s position as a leader in digital transformation,” said Stagwell chairman and CEO Mark Penn. “QStrauss builds upon our existing Adobe capabilities, strengthening our expertise and helping clients maximise the value of their marketing technology investments.”
This acquisition reinforces Code and Theory’s unique relationship with Adobe. Code and Theory recently announced a three-year co-development agreement with Adobe to build industry-specific solutions that combine Adobe’s platforms with Code and Theory’s creative and technology expertise, backed by Stagwell’s network and infrastructure. The solutions focus on industries where Code and Theory has deep roots, including financial services, B2B, sports and retail.
Code and Theory debuted the first solution, the Creative Intelligence System (CIS), at Adobe Summit earlier this year. This new capability helps marketers learn before they launch by leveraging synthetic personas to make more informed decisions throughout the campaign process. CIS is powered by Stagwell’s ID graph and Code and Theory’s marketing operating system, The Machine, an always-on system that connects campaign data, asset libraries, creative production and performance results across the enterprise.
The acquisition of QStrauss further extends the Code and Theory Network’s global footprint, building on its recent growth in the MENA region. Last year, Code and Theory partnered with Consulum to launch Maydan Sports, a global sports engagement collective designed to help organisations across the region build global reputations and deliver local impact through sport. The year prior, Create.Group, the leading digital agency in the Middle East, joined the Code and Theory network further enhancing its capabilities in the region.
Gabriel Africany, co-founder of QStrauss Consulting said, “Joining Stagwell and the Code and Theory Network is a major milestone for QStrauss Consulting and for the team we’ve built. We’re proud to be a trusted Adobe implementation partner and this partnership will let us scale that impact, bringing deeper Adobe expertise and stronger delivery capacity as Code and Theory co-develops industry solutions with Adobe.”
Dan Gardner, co-founder of Code and Theory added, “Code and Theory and Adobe are creating software and services that allow businesses to take a leadership position during this next era of creative and technological possibilities. This acquisition gives us more global reach, talent and ability to do things that haven’t been done before. It further solidifies Code and Theory as the place where the C-suite comes together to experience change.”
