Stagwell, the global challenger network transforming marketing through AI, today announced the next evolution of its strategic partnership with Adobe to leverage the Stagwell network to accelerate how Adobe wins, grows and retains enterprise customers.
Through the expanded partnership, which builds upon a relationship that kicked off in Q4 2024, Stagwell will drive targeted demand-generation programs across priority industries, work alongside Adobe on key accounts, and deliver senior strategic counsel and value realization services to help customers maximize the impact of their technology investments and accelerate growth.
At the center of the partnership is Code and Theory, Stagwell’s digital transformation agency, which is building a portfolio of industry-specific solutions co-developed with Adobe. Since the relationship began, Code and Theory has expanded from three planned solutions to seven, reflecting growing demand for the agency’s services and its deep expertise across a breadth of industries, including financial services, B2B, sports and retail.
The momentum is already building in market, with the Creative Intelligence System (CIS) for financial services, which launched in April, followed by the Content Operating System (COS) for sports launched in June, both powered by Adobe CX Enterprise helping teams and leagues meet the growing content demands of operating as modern media companies. A third industry-specific solution is scheduled to launch later this year, with additional offerings planned over the next 18 months. This shared vision also extends to Adobe and Stagwell’s investment in the future of sports marketing, where fandom, culture, technology and business increasingly converge. Adobe’s multi-year partnership as SPORT BEACH’s Official Experience Partner exemplifies this vision, creating meaningful experiences and platforms that unite brands, athletes, creators and business leaders around the evolving intersection of sports, culture, business and technology.
“Adobe and Stagwell share a belief that the future of enterprise marketing will be defined by the convergence of data, AI, technology and creativity,” said Stagwell Chairman and CEO Mark Penn. “By bringing together Adobe’s industry-leading platform with Stagwell’s strategic, creative and marketing expertise, we are helping brands create lasting business value at scale.”
Michael Treff, CEO of Code and Theory said, “By combining our technology, experience, and marketing expertise with Adobe’s platforms, we’re building solutions that are far more differentiated than what either of us could deliver alone. Take our first solution: most enterprises test creative after the fact when it’s too late to change anything meaningful. We flipped that – putting intelligence at the moment of creation, not after it. Each solution is built to solve a specific problem and deliver value immediately.”
