London (13 July 2026): St Luke’s launches a new campaign for Heathrow Express that puts the traveller and their reason for travelling front and centre. It’s got to be Heathrow Express rolls out across OOH, DOOH, digital banners, in-flight entertainment and online video from 29 June, running across London and the South East.
The campaign opens each execution with a headline beginning “When…”, then names the specific journey that matters to the traveller, whether that’s a flight to catch or a meeting to make. By grounding the work in real, recognisable moments of purpose, the campaign connects instantly with the audience before landing on Heathrow Express as the fast, reliable way to make it happen.
Each execution follows the same confident logic: the traveller’s stakes are established, the pressure is real, and Heathrow Express is the obvious, only answer. The line ‘It’s got to be Heathrow Express’ carries the weight of both reassurance and inevitability.
Aoife Considine, Heathrow Express Business Lead said: “We know people choose Heathrow Express for lots of different reasons. Some want the fastest route into central London, others value the comfort, space and convenience we offer when travelling to or from the airport. This campaign focuses on those real customer needs and reminds people why Heathrow Express continues to be a trusted choice for so many journeys.”
Rich Denney, Chief Creative Officer at St Luke’s, said: “Thousands of people use Heathrow Express every day, each with a different reason for traveling. Some are setting off on the holiday of a lifetime, some are coming back to be reunited with friends and family. Every reason is unique, with its own story. This new work for St. Luke’s celebrates the simple truth that every journey has meaning, and it’s better with Heathrow Express.”
The campaign breaks on 13 July and runs across OOH, DOOH, digital banners, in-flight entertainment and online video, in 15- and 30-second formats. Media is by Wavemaker.
