Leading ‘AI for Google Ads’ platform Squared.io today launches PROTECT, a unique suite of features designed to empower advertisers with enhanced control over their ad placements.
PROTECT aims to enhance brand safety, reduce fraud, and improve campaign efficiency. It provides the largest advertisers on Google Ads with the tools they need to proactively manage their ad placements, allowing for a more secure and effective advertising experience. It leverages advanced AI technology, allowing advertisers to identify and exclude fraudulent, low-quality, irrelevant, or harmful ad placements, ensuring that their brands are associated only with safe and high-value content.
By eliminating ineffective or fraudulent placements, advertisers can optimise their ad spend, leading to improved engagement and a higher return on investment (ROI). Transparency is further enhanced through Squared.io, which analyses placements and provides detailed insights, including screenshots and risk reasoning, enabling informed decision-making for the world’s largest brand advertisers and their agencies.
Kirsten Pistor, VP of Operations at Squared.io comments:
“Appearing alongside inappropriate or low-quality content can do irreparable damage to a brand. Monitoring and identifying potential issues 24-7 can be a real challenge for enterprise brands with very large and complex account structures. That’s why we’re so excited to launch PROTECT.
PROTECT saves users valuable time and effort by automating the review process of placement reports, which is often cumbersome and slow. Advertisers can now benefit from an AI-powered risk score system that helps them block unsafe content effortlessly.”
