London, 13th May 2025: Squared.io today announces the appointment of Daryl Goodman-Gordon as Vice President of Sales. Daryl will focus on driving the company’s sales initiatives as it embarks on its next phase of growth.
In his new role, Daryl will lead the build-out of Squared.io’s sales strategy, ensuring the business has the necessary capabilities in place to support its ambitious scaling efforts and long-term objectives. Reporting directly to CEO David Midgley, Daryl will also oversee relationships with enterprise advertisers, global network agencies, independent digital agencies and major direct brand clients.
Daryl joins from Clinch, where he led enterprise sales across EMEA and worked closely with partners such as Dentsu – driving value across key accounts including JP Morgan, Pepsi, and others. He brings a strong track record of developing high-impact client solutions, cultivating lasting relationships, and consistently delivering outstanding results. His experience also includes senior sales roles at DoubleVerify, InMobi, MyThings, and Criteo.
David Midgley, founder & CEO of Squared.io said:
“As we build momentum and grow our presence in the market, we are delighted to bring in Daryl to lead our growth strategy. He brings a wealth of experience in scaling teams and driving strategic growth. We were impressed with his energy and perspective which is a great fit with how we work here at Squared.io.”
Daryl Goodman-Gordon, new VP of Sales at Squared.io said:
“I am excited to be joining Squared.io at such a pivotal time for the business. The opportunity to lead the commercial expansion, help shape the go-to-market strategy, and work with a cutting-edge AI-driven product was hugely compelling. I’m eager to build strong client partnerships and help Squared.io achieve its next phase of growth.”
