London. 29th April 2025: Special London, the independent creative agency, has been appointed global agency partner for fruit and herbal tea brand Pukka by LIPTON Teas and Infusions.
Following a competitive pitch against three other top tier agencies, Special takes over the strategic and creative lead, helping drive the brand’s ambitious growth plans across key markets.
The agency won the business on its creative strengths and expertise in connecting brands to culture.
“We are looking to bring a fresh cultural lense to the brand, strengthening Pukka’s relevance amid the challenges and stresses of today’s world.” said Eileen Smith, Pukka Global Brand Equity and Communications Head. “The team at Special London shared some very exciting ideas during the pitch process. We can’t wait to get started and together take the purpose-born Pukka brand to the next level.”
Emily Harlock, CSO at Special, said: “Pukka is a beautiful brand – inside and out. It punches above its weight at fixture so we’re really happy to be able to help the brand find its voice culturally and creatively. The client team is brilliant with big ambition for the business and brand. Our chemistry was great from the beginning, and the teas are delicious to boot.”
About Special Group
Special Group is an independent creative network for the world’s most ambitious brands and organisations with offices in Auckland, Sydney, Melbourne, Los Angeles, Wellington and London. We are driven to create work, cultural impact and results that truly live up to our name.
About Pukka Herbs
Pukka inspires healthier, happier lives by infusing the wonder of nature into everyday moments. Dedicated to crafting delicious and healthy teas, Pukka’s expert herbalists use a mastery of science, traditional and Ayurvedic wisdom to create a range of herbal symphonies that nurture with every sip.
Since Pukka’s founding by Sebastian Pole and Tim Westwell in 2001, the finest organic ingredients are always sourced fairly, ethically, and sustainably from around the globe. This is guaranteed by Fair for Life and FairWild. Two of the most transparent and equitable fair-trade systems in the world. From giving 1% of annual sales to environmental courses, robust independent standards, recyclable packaging and home compostable tea bags, Pukka is passionate about doing things differently to minimise the impact on the planet. One cup at a time.
Owned by LIPTON Teas and Infusions, Pukka’s 24 blends and assortment gift boxes are available across most EU markets, USA, Canada and Australia. In the UK, Pukka is stocked in all major UK supermarkets, at health food shops such as Holland & Barrett and Planet Organic as well as online at Ocado.com and Amazon.
