New York, NY – July 24, 2024 – SPCSHP, an independent agency of creative specialists, today announces it will serve as creative agency of record for American Dairy Queen Corporation (ADQ), a leader in the quick-service restaurant (QSR) industry, going forward. This appointment follows a competitive review.
ADQ serves a system of more than 7,500 DQ® restaurants in 20 countries. Now, the globally recognized food and treat company looks to bring a fresh perspective to integrated marketing campaigns, for which SPCSHP will serve as its creative and strategic partner in the U.S. marketplace.
“We immediately liked SPCSHP’s ability to dig in and work to solve business challenges with us. We are excited about the forward-thinking perspective to integrated marketing campaigns that SPCSHP will bring to ADQ,” said Becky Felling, VP of Marketing Communications, U.S. at ADQ. “I have no doubt that the agency’s strategic approach to solving business challenges and social prowess will help us effectively reach and engage our consumers.”
SPCSHP will handle creative assignments for ADQ, including reestablishing the brand’s food positioning and working harder to tell the extensive hot food menu story. As ADQ looks to advance digital sales and growth goals, SPCSHP will help them reset on a long-range national strategy and communications ecosystem that will set the foundation for new multimedia campaigns.
“ADQ, through its DQ restaurants, is known for its leadership in the treat category. We’re thrilled to partner with the brand to ensure fans recognize the great food options it offers through impactful creative and strategic storytelling,” said Ranae Heuer, CEO at SPCSHP. “DQ restaurants have an incredible fan base. We’re looking forward to fostering more DQ fans delivering against and advancing digital sales goals together.”
The first work born out of this partnership will launch in 2025.
ABOUT SPCSHP
SPCSHP, an independent agency founded in 2000, consists of a collective of creative specialists exploring new ways to engage and connect with people. We put human connection at the heart of growing business, going beyond creating content to craft human-centric stories that stay with you. We leverage a range of proprietary offerings and tools, from newsletter Internet Brunch to research tool Reveal, to stay ahead of the curve when it comes to all aspects of culture and human behavior. Our comfort with change has shaped our growth and resilience, enabling us to build multi-year relationships with brands like Starbucks, Chase, and PepsiCo.
If you’re interested in learning more about SPCSHP, visit spcshp.com.
ABOUT INTERNATIONAL DAIRY QUEEN
International Dairy Queen, Inc., based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,500 restaurants in 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.
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