Sodaly is revolutionizing the soft drink industry with its bold new campaign, Sodaly Addicted, created by Remedy Drinks. The campaign tackles the common trade-off between taste and health, proving that you don’t have to compromise. With 100% natural ingredients, no sugar, and vibrant flavors, Sodaly offers a refreshing alternative that delivers both taste and health benefits.
The campaign highlights the addictive quality of Sodaly’s refreshing taste—one you’ll want to enjoy wherever you go.
“Sodaly Addicted embodies what makes our brand stand out—the perfect mix of bold flavor and health-conscious choices,” says Georgie Vile, CMO of Remedy Drinks. “This campaign is playful, disruptive, and unapologetically bold—just like Sodaly.”
Sodaly is shaking up the soft drink market with its Break Glass Activation, a key feature of the campaign, spearheaded by Remedy Drinks. The campaign features seven exciting flavors, including the new Pineapple and Yuzu Lemon, delivering a delicious, better-for-you soft drink experience. You’ll see the campaign across out-of-home (OOH) advertising in Sydney and Melbourne, strategically placed along popular summer event routes. PR and social activations, including the Break Glass Activation and product sampling at major events like the Lorne Pier to Pub and Manly-Dee Why Sun Run, will amplify the brand’s visibility and engagement.
“We want Sodaly Addicted to become part of every summer moment,” adds Vile. “It’s more than a drink; it’s an experience that brings people together.”
