London, 6th July 2026: Integrated social agency SocialChain has today appointed Tom Fenwick-Smith as ECD, strengthening the agency’s creative leadership as it looks to build on its next phase of growth.
Fenwick-Smith joins from VodafoneThree, where he was Senior Conceptual Creative and Strategy Social Lead. Over the past five years, he has played a key role in growing Three Mobile’s social presence, helping make it one of the most engaged telcos on social in the UK.
In his new role, Fenwick-Smith will lead the creative department across SocialChain and its sister agency Engage Digital Partners, reporting into SocialChain’s CEO, Jacinta Faul. His remit will focus on the agency’s creative ambition, developing talent and creating work that earns attention across culture, communities and platforms.
Commenting on his appointment, Tom Fenwick-Smith said: “I’m joining SocialChain because I believe the future of creativity belongs to teams that understand people, culture and platforms equally well. My role is to help elevate the creative ambition of the agency, develop world-class talent and create work that earns attention rather than simply buying it.
“SocialChain has the platform, the talent and the ambition to do that, and I’m excited to help lead the next stage of growth.”
Jacinta Faul, CEO at SocialChain, added: “Tom is exactly the kind of creative leader we were looking for as Executive Creative Director. He’s built work that understands how people actually behave on social and combines creative excellence with tech know-how and strategic thinking.
“His work with Three showed how powerful social can be. As we continue to grow, Tom will play a major role in shaping the standard of the work, the ambition of the team and the next stage of SocialChain’s creative offer.”
