Australia and New Zealand’s largest influencer marketing business, Social Soup, was a big winner at the Australian Influencer Marketing Council (AiMCO) Awards last night, collecting three awards including Best Family, Parenting, Pets Campaign, Best Business, Finance, Insurance or Telco Campaign and Best Gifting Campaign.
Social Soup’s always-on multi-tier influencer program with Royal Canin earned the award for Best Family, Parenting, Pets Campaign.
The program redefined influencer marketing for pet care through an ongoing partnership with expert creators who built a base of education and credibility for the brand over 12 months. It established a continuous flow of content targeting specific pet life stages and pet health needs across multiple campaigns, ensuring a consistent brand presence and addressing pet owners’ concerns at every stage and health need.
Social Soup’s always-on work for Optus took home the prize for Best Business, Finance, Insurance or Telco Campaign. The influencer program increased awareness of the Optus network and its offerings for new and existing customers. It drove engagement with content that demonstrated Optus’ app features and benefits delivered through relatable, real-life testimonials from trusted voices.
Social Soup’s “Gifting at Scale” campaign for ALDI was awarded Best Gifting Campaign, showcasing the power of long-term influencer partnerships and innovative gifting strategies. Building on more than seven years of collaboration, Social Soup leveraged its expertise to reinforce ALDI’s position as a cost-effective shopping destination.
Social Soup Founder and CEO, Sharyn Smith, said: “We’re thrilled and honoured to receive such great industry recognition. Winning three awards is a testament to the talent and passion of our clients and our team, and the great results we are delivering for our clients.
“We’ve really seen the industry shift in the past year or so, with extra focus placed on micro influencers, technology and the use of AI, as well as authentic content – things that our team has focused hard on.
“Our people and our client relationships are the key to our success. Yes, we have a lot of experience in influence – which is ever evolving – but it’s our clients and people I want to thank and am most proud of,” she said.
Social Soup General Manager, JoDear Bowie-Johnson, said: “It’s fantastic to take home awards that really show our dedication to client success. These three campaigns were ones both us and our clients were extremely proud of, and it now goes to show that there was a real reason for that.
“This year is really shaping up to be a big one for us. So, to all the team who made it happen, thank you!”
