Mumbai, 10th April, 2025: SoCheers, India’s leading independent digital-first creative agency, is stepping into a transformative new phase, where success is no longer just about campaign performance—it’s about long-term value, sustained growth, and measurable impact. In line with this vision, Co-Founder & Director Siddharth Devnani will now take on the role of Co-Founder & Chief Operating Officer (COO), focusing on driving innovation, operational strategy, and value measurement frameworks to help brands scale beyond short-term wins.
For over a decade, SoCheers has been at the forefront of digital marketing, blending creativity with strategic execution. But in a fast-changing landscape, brands need more than just visibility—they need long-lasting business impact. To address this, Siddharth will lead the implementation of a new framework that quantifies the real value created through every campaign, collaboration, and creative effort.
This model is designed to go beyond conventional performance metrics, offering a structured way to measure success not just in terms of engagement numbers, but in brand growth, market influence, and long-term business outcomes. From employees driving innovation to vendor collaborations that accelerate efficiency, this framework will ensure that every stakeholder contributing to SoCheers’ ecosystem is recognized and valued.
“Siddharth has always played a key role in shaping SoCheers’ growth, driving both business and strategic advancements for the agency and clients,” said Mehul Gupta, Co-Founder & CEO, SoCheers. “This transition is not just about leadership—it’s about taking SoCheers to the next level. We are entering a phase where brands are looking beyond momentary success, and we want to be the partner that helps them achieve sustainable growth. Siddharth’s ability to blend technology with creativity will be pivotal in ensuring that every initiative we undertake leaves a lasting impact, both for our clients and for the industry at large.”
Speaking about his expanded role, Siddharth Devnani shared, “The digital world is evolving rapidly, and brands today need more than just high-performance campaigns—they need sustainable, scalable impact. My focus will be on building systems that drive innovation, efficiency, and real long-term value, ensuring that everything we do at SoCheers contributes to growth that lasts beyond a single campaign cycle.”
Founded by Mehul Gupta and Siddharth Devnani in 2013, SoCheers has evolved into a powerhouse of creativity, leveraging technology, storytelling, and data insights to create lasting brand experiences. With a 250+ strong team, the agency is focused on shaping industry trends rather than following them.
As 2025 unfolds, SoCheers is set to introduce new measurement tools, AI-powered creative solutions, and data-driven marketing strategies that will redefine how brands evaluate success in the digital space. With global recognition from Clio Entertainment, The Webby Awards, The Drum Awards, and MMA Smarties, the agency continues to push boundaries and set new benchmarks for the future of advertising in India.
