MullenLowe LA brings the two celebrities together for ‘La Vida Más Fina’ campaign
Don’t we all wish we could live life as relaxed and carefree as a Corona sipping, silk robe wearing Snoop Dogg would?
In this year’s first iteration of Corona’s ‘La Vida Más Fina’ campaign from MullenLowe LA, simply titled ‘Phone’, Snoop isn’t just preaching his fine life wisdom, he’s teaching it. So, he’s bringing friend and high-energy comedian Andy Samberg to the beach in the name of helping Andy slow down, kick back and resist the urge to spontaneously rap.
Says Ryan Anderson, director of marketing, Corona Beers Family, Constellation Brands: “Two years ago, we launched the La Vida Más Fina campaign to help people feel, laugh, and inspire them to find the good in life. Now, we’re introducing the next chapter with a new character who represents the part of us that struggles to relax and enjoy. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. Together they remind us that despite all the distractions and chaos in today’s world, most of us know the finest life is all about the simplest things. We can’t wait for fans of the brand to experience the new work, starting with our :30 spot entitled Phone that will debut during this year’s Oscar’s broadcast.”
Carlos Alija and Laura Sampedro, executive creative directors, MullenLowe Los Angeles, comment: “Teaming up with creative minds like Snoop, Andy, and director Neil Brennan has been a master class in comedic timing, self-editing, and how to wear a robe in style. In this years’ installment of the “La Vida Más Fina” platform we are adding new layers to what it means to put things in perspective and to seize the moment – something we can all have more of.”
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