Qualcomm’s consumer brand Snapdragon is redefining what computing looks like for a new generation, bringing its leadership in mobile and automotive to the next evolution of the PC. In a category long shaped by legacy players, Snapdragon is designed to show up for real life, delivering the performance, efficiency, battery life, and on-device AI people need to keep moving, creating, and adapting as their days unfold.
Created in partnership with renowned agency, 72andSunny, the campaign introduces ‘Snapdragon. That’s How.’ — a creative platform rooted in real life and real effort. Centered on people who put their heart into what they do, the work demonstrates how Snapdragon shows up where it counts, keeping ideas moving, days running smoother, and helping determination turn into real progress.
The campaign comes to life through four distinct films, each exploring a different relatable moment where performance truly matters. From personal passions to professional pursuits, every story reflects the same idea: when your technology shows up seamlessly, you’re free to focus on what drives you.
“The Freshest Freshman” follows a modernday renaissance student powering through an impossibly packed Welcome Week, moving seamlessly from lecture hall to debate stage to band practice, and even stepping in as the school mascot. With a Snapdragon-powered PC keeping up with every demand, the film captures the energy of campus life at full throttle and the confidence that comes from tech that never slows you down.
“A Clear Vision” spotlights two eyewear designers using Snapdragon-powered PCs to scale their business and keep up with viral demand, running multiple applications at once without missing a beat. Their realization of its impact comes when they see just how far their work has spread, as seemingly everyone (and their dogs, literally) is wearing their designs.
“Troop Leader of the Year” centers on a scout leader determined to make a backpacking trip unforgettable, capturing and editing a recap of the expedition along the way. Powered by Snapdragon’s efficiency and longlasting battery life, his PC keeps up from trailhead to final cut — no outlets required.
“Fijidelphia” showcases a maid of honor forced to replan a bachelorette weekend from scratch when bad weather hits, relying on her PC’s built-in AI tools, accelerated by Snapdragon processing power, to quickly generate ideas, coordinate logistics, and bring an entirely new plan to life.
Together, these films build toward a unifying Anthem film that brings the stories into a single point of view, celebrating how Snapdragon supports real people navigating real life, no matter where they are or what they’re chasing.
Underscoring the platform’s ethos, all four films were shot on a Snapdragon-powered Samsung S25 Ultra, putting the technology itself to the test and proving that a fullscale production can be captured end to end on a smartphone.
The bottom line: when life moves fast, changes direction, or demands more in the moment, how does your computer keep up? Snapdragon. That’s How.
