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SMUGGLER’s Fiona Jane Burgess Paints an Intimate Portrait of Youth for Lacoste x Zalando

Roastbrief by Roastbrief
July 28, 2022
in Advertising, Agency
Reading Time: 3 mins read
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SMUGGLER’s Fiona Jane Burgess Paints an Intimate Portrait of Youth for Lacoste x Zalando
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Music artist Camille Jansen soaks up moments of love and heartbreak for the campaign

Fiona Jane Burgess has just joined SMUGGLER for global representation and has launches her latest work with Lacoste x Zalando.

Fiona Jane Burgess brings us an intimate portrait of youth in her latest project for Lacoste x Zalando. ‘To Be Honest’ tracks the experiences of connection, love, heartbreak and loneliness – led by the musical artist, Camille Jansen, we are also shown sun-soaked moments of being young, free and alive. It is Fiona’s dynamic direction that captures a palpable sense of liberation and the innate vulnerability of introspection and connection.

CLIENT: Lacoste x Zalando

AGENCY: ZMS Creative

AGENCY PRODUCER: Sven Materna

CREATIVE DIRECTOR: Thorsten Grimm

CREATIVE: Meredith Bucher

CREATIVE: Apollonia Gardiner

ACCOUNTMANAGER: Karl Metni

BRAND IMAGE MANAGER: Caroline Geraud

HEAD OF TRADE MARKETING DACH: Philipp Witzke

PRODUCTION: HALAL

EXECUTIVE PRODUCER: Job Sanders

PRODUCER: Josefine Bothe

PRODUCTION COORDINATOR: Justus Touissant

SERVICE PRODUCTION: Western Productions

EXECUTIVE PRODUCER WESTERN: Esther de Udaeta

DIRECTOR & COPY WRITER: Fiona Jane Burgess

DOP: Andreas Bjørseth

1ST AD: Chema Linares

GAFFER: Javier Vazquez

STEADICAM OPERATOR: Alberto Ojeda

COPYWRITER: Jess Cole and Fiona Jane Burgess

PRODUCTION DESIGN: Delfin Emiliano

CASTING DIRECTOR: Julie Sinios

CASTING ASSISTANT: Celine Tyson

STYLIST : Sina Braetz

HAIR & MAKE-UP: Rubén Mármol

DIRECTOR’S RESEARCH ASSISTANT: Maite de Orbe

POST PRODUCER: Okay Studios – Sara Kurp

EDITOR: Jo Lewandowska

MUSIC AND SOUND: King Lear

SOUND DESIGNER: Jack Sedgwick

MUSIC SUPERVISOR: Sarah Giles

MUSIC BY: @p.inkpirate and @nimonomusic

COLOURIST: Julien Alary

GRAPHICS: Yinchel Fyon Tang

TALENT/ VOICE OVER: Camille Jansen

TALENT: Nick Coutsier

TALENT: Javier Dichas

TALENT: Daisy Zhou

TALENT: Yasmin Fröjd Aoura

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