Confidentially, Smoothie King, the world leader in smoothie innovation, will announce a new partnership with entertainment giant Dude Perfect on Monday, March 11. {If you’re unfamiliar with Dude Perfect, people (especially families + children) are OBSESSED with these guys and their famous “trick shot” videos…they have amassed over 60M YouTube subscribers, 12M Instagram followers, and over 18M on TikTok.}
The partnership features:
- A new, limited-edition “Dude Perfect Smoothie” available nationwide starting March 12 and early-access on March 11 at all Smoothie King stores exclusively for Healthy Rewards members. The Dude Perfect Smoothie features a power-packed blend of pineapples, bananas, kiwi apple juice blend, protein blend, vanilla frozen yogurt, turbinado, and, for the first time ever in a Smoothie King offering: blue spirulina. These delicious ingredients combine to deliver 14g of protein, antioxidants, and omega-3 fatty acids.
- Three 32oz. collectors’ cups in unique designs, exclusive merchandise, and prizes. Each collector’s cup features a scannable QR Code to access an Instant Win & Sweepstakes featuring over 20,000 prizes from March 12 through May 31. One grand prize winner will score the opportunity to spend a day with the Dudes at their Frisco, Texas HQ and $10,000 in cash.
- New campaign and video spot featuring the Dudes going behind-the-scenes at Smoothie King as they blend up their perfect smoothie.
The spot by The Infinite Agency will be appearing across streaming TV, digital, social channels as well as OOH.
Smoothie King | Dude Perfect Partnership – Credits
Smoothie King
Wan Kim, CEO
Marianne Radley, CMO
Shannon Gewinner, VP, Brand Marketing
Jan Kelly, Director of Brand Marketing
Lori Primavera, VP of R&D and Product Marketing
Brett LeVecchio, VP Corporate Communications
Barkley
Katy Hornaday, Chief Creative Officer
Doug Hentges, EVP, Creative
Tim McCracken, VP, Creative
Jordan Breindel, Creative Director
Jeremy Gilberto, Creative Director
David Oakes, SVP, Client Experience
Allison Landrum Malott, Brand Director
Addyson Reimer, Brand Manager
Josie Ellerbee, SVP, Strategy
Lexie Winter, Sr. Strategist
Andi Gottlieb, Strategist
Rachel Donovan, Associate Creative Director, FUEL
Jordan Warren, Sr. Copywriter
Adriana Vivas, Designer, FUEL
Sandy Smith, Project Management Director
Jared Cook, Studio Designer
Jacob Pryor, Studio Designer
Julie Hart, Design Director
Bret Watson, Sr. Designer
Abby MacKinnon, Design Copywriter
Taylor Kohler, Sr. Comms Planner
The Infinite Agency
Reilly Brown – Senior Brand Manager
Stephanie Scott – Brand Manager
Amanda Paredes – Senior Brand Supervisor
Jonathan Ogle – Founder and CEO
Ky Lewis – Creative Director
Megan White – Associate Creative Director
Nicole Adams – Senior Copywriter
Kelsey Vaeth – Senior Strategist
Lauren Dixon – Social Media Manager
Whitney Hamilton – Director of Social Media
Mindstream Media Group
Mike Richardson, Group Account Director
Elyse Blanton, Group Director, Media Strategy
Andrea Fitzpatrick, Account Supervisor
Suzanne Bayne, Sr. Manager, Media Strategy
Todd Unruh, Chief Strategy Officer
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