Smart, one of Australia’s top providers of salary packaging and novated leasing, has launched a dynamic rebrand aimed at helping Australians navigate the rising cost of living. Partnering with M&C Saatchi, the company has unified its services under a single master brand, combining Smartleasing and Smartsalary into one streamlined platform.
The centerpiece of the rebrand is a redesigned website that offers improved navigation, enhanced functionality, and a seamless user experience. For the first time, customers can access a one-stop shop to explore and manage their salary packaging and novated leasing benefits with ease.
Simplifying Savings with Smart
Bianca Bates, Chief Customer Officer at Smart, highlighted the company’s commitment to delivering exceptional customer service through simplicity:
“We are excited to introduce Smart, a brand that embodies our vision of simplification and excellence in customer service. At its core, Smart is about saving people money through salary packaging and novated leasing in the simplest and easiest way for the customer.”
As Australians increasingly turn to salary packaging to boost their take-home pay and alleviate cost-of-living pressures, Smart’s unified platform offers a streamlined solution for maximizing savings.
Empowering Australians with a One-Stop Solution
The new Smart platform is designed to make cost-saving opportunities more accessible and transparent:
“Smart now makes it easy for people to see all their savings in one place,” said Bates. “This is the beginning of an exciting journey that will see Smart as a leading digital brand offering customers a range of cost-saving benefits.”
A Trusted Partner Across Australia
The rebrand strengthens Smart’s position as a trusted partner for governments, businesses, and families nationwide. In 2023 alone, the company supported approximately half a million customers, managed over 90,000 vehicles, and assisted employers with over two million staff.
Driving the Future of Cost Savings
Smart’s refreshed brand reflects its mission to empower Australians with innovative, easy-to-use tools for salary packaging and novated leasing. By simplifying access to these financial benefits, Smart is helping customers save money and navigate economic challenges with confidence.
Visit Smart today to learn more about their services and start saving.
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