Willow & Blake creative agency has partnered with SLICKHAIR, the innovative beauty brand known for its premium hair care products, to refresh its visual identity.
Since its debut in 2019, SLICKHAIR has seen significant success, gaining attention from global retailers like Sephora and building a loyal customer base in Australia, New Zealand, and Eastern Europe. With plans to expand into the U.S. market, Founder Mia Plecic recognized the need for a brand evolution.
“Working with Willow & Blake was an easy choice,” says Plecic. “Their deep understanding of the beauty industry and modern female consumers is unmatched. They encouraged us to rethink how we communicate our values, finding the perfect balance between refinement and accessibility. Their expertise has been crucial in evolving our strategy and visual identity while staying true to what makes SLICKHAIR unique.”
The rebrand focuses on evolution, refining key design elements such as typography, and creating a stronger presence in the competitive beauty market, all while maintaining SLICKHAIR’s established identity. The signature pink color palette, central to the brand’s DNA, remains a prominent feature, ensuring the new look appeals to both loyal customers and new audiences.
Madeleine Hargreaves, Business Director at Willow & Blake, explains: “Every rebrand is unique, and with SLICKHAIR, we aimed to elevate their presence without losing the iconic visual elements that have made the brand so beloved. Our design team carefully refined each element to preserve the brand’s core essence, ensuring the new look is both fresh and instantly recognizable.”
