They say looks aren’t everything. But when it comes to our pets, they kind of are. Looking for shiny fur, clear eyes, strong nails, and good skin from our precious fur babies isn’t about vanity, they’re the visible markers of a pet’s overall health.
The product is part of a sustainable initiative from Sealord that turns unused fish product and waste into a nutritionally complete pet food. Developed for pet lovers in New Zealand as well as in key Asian markets – it’s for owners who value pets as genuine members of their family, many with their own social media accounts.
“We wanted to take a fresh approach, challenge the petfood category norms and have some fun along the way”, says Stu Yorston, GM Business Development and Sustainability at Sealord, “the team at Motion Sickness have delivered something quite unique.”
Skipper, being naturally rich in omegas and marine collagen, launches with a campaign encouraging owners to feed their pets not just for sustenance, but to support holistic inner health that can be verified easily with a beautiful appearance.
The platform’s hero film is supported by a suite of beauty editorial style assets across digital, social and out-of-home, rolled out nationwide by PHD Aotearoa.
