Mumbai, 23 January 2025: Madison Turnt, an experiential marketing unit of Madison World, is delighted to announce the appointment of Siddhartha Menon, Deputy General Manager, Madison Turnt, Bengaluru. In his new role, Siddhartha will report directly to Sunny Vohra, CEO, Madison Turnt & Anugrah Madison.
Siddhartha is a seasoned industry professional with a wealth of experience across agencies including CsDirekt, Salt and George P. Johnson. He has also played a pivotal role in marketing leadership at prominent companies such as YourStory and WebEngage. With his vast expertise in experiential marketing, Siddhartha brings a unique blend of creativity and strategic insight to the Madison Turnt team. In addition to his marketing career, Siddhartha has a background in organizing concerts through his time at Rock Street Journal, working with renowned musicians and artists. His diverse experiences allow him to bring a fresh perspective to the industry and further enhance Madison Turnt’s reputation for delivering impactful and memorable experiences.
Sunny Vohra, CEO, Madison Turnt & Anugrah Madison, expressed his enthusiasm, stating, “We are thrilled to welcome Siddhartha to the team. His deep industry knowledge, creativity and leadership will be invaluable as we continue to push the boundaries of experiential marketing. We are confident that Siddhartha’s contributions will help shape the future growth and success of Madison Turnt.”
Commenting on his appointment, Siddhartha Menon, Deputy General Manager, Madison Turnt, said,” From the very beginning, I’ve felt the strong sense of collaboration and creativity that defines this organization. It’s a privilege to work alongside such a talented group and I’m eager to leverage my experience to create meaningful, immersive experiences that not only captivate audiences but also strengthen the connection between brands and their customers.”
Madison Turnt revolutionized Builder.ai’s exhibition strategy by incorporating innovative, interactive elements, attracting over 10,000 visitors, generating 1,500+ qualified leads and achieving a 50% year-over-year growth, all with a 90% customer satisfaction rate. Additionally, Madison Turnt led the successful Caltex launch in India, featuring a stunning Gateway of India projection that reached 4+ million people and generated 21+ million impressions. The campaign ultimately amassed 36+ million impressions across both OOH phases. Another standout achievement was the Tata IPL Fan Park, where Madison Turnt managed every detail of the event, delivering seamless execution and drawing an audience of 1.1 million+ people, along with 20,000+ digital engagements.
Madison Turnt is a part of Madison World, India’s largest homegrown communication agency established in 1988, that operates several brands in OOH including Platinum Outdoor, MOMS, Rural specialist – Anugrah Madison and Retail Specialist – MRP. Madison Turnt was honoured with ‘Experiential Marketing Agency of the Year’ at the recent E4M’s Media Ace Awards 2024. Madison Turnt handles marquee clients like Parle Agro, Caltex, Pepsico, Builder.ai, Pidilite, Vivo amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.
