Since 2015, when Apple launched the iPhone 6, it has highlighted the quality of its cameras in its globally known campaign “Shot On iPhone,” featuring spectacular images that gain more resolution with each edition.
This inspired the campaign Shot on “Faber-Castell,” created by DAVID São Paulo, which brings incredible images but with a fundamental difference from Apple’s campaign: the images were not taken with an iPhone but instead drawn with Faber-Castell pencils.
This parallel also extends to the concept, paraphrasing the big tech: “Shot on Faber-Castell”.
The campaign is aired in various out-of-home (OOH) and Metro points in São Paulo. Faber-Castell is one of DAVID’s first clients. The partnership has been going on for 12 years.
Final Credits
- Agency: DAVID
- Client: Faber-Castell
- Product: SuperSoft
- Campaign: Shot On Faber-Castell
- Global CCO: Pancho Cassis
- Global COO: Sylvia Panico
- ECD: Edgard Gianesi, Renata Leão, Marie Julie Gerbauld, Fabrício Pretto, Rogério Chaves
Creative Director: Guiga Giacomo - Creative: Tiago Embrizi, Rafael Barreiros
- Review: Ava Silva
- Art Finalist: Victor Folha, Silvio Figueira
- Motion: Julia Nobre
- Producer: Fernanda Peixoto, Mariana Marinho, Amanda Santos
- Account: Tom Gil, Fernanda Feldmann, Amanda Mezejewski
- Strategy: Carolina Silva, Tallita Alves, Sabrina Santos
- Media: Marcia Mendonça, Valdete Flor, Victor Santana, Julia Eduarda
- Global PR Director: Sandra Azedo
- Production/Ilustration
- Curation and executive production: Norte
Production manegement: Bruno Narvaez, Victoria Pandolfi
Ilustration: Sâmia Escórcio (Torrada, Café, Limão), Jader Ferrari (Olho), Gustavo Assarian (Gato) - Artistic Support: Luiz Escañuela, Will Costa
- Image retouch: Juary Leocadio
